Trigo Named One of Forbes’ AI50

Michael Gabay

Chief Executive Officer

27 April 2023

It was a very proud moment when, earlier this month, we learned of Trigo’s inclusion in the prestigious Forbes AI50 list. What an incredible honor to be recognized among the world’s most promising AI companies at a time when all eyes seem to be on artificial intelligence, and the potential of computer vision, machine learning, and other AI applications is boundless.

AI is revolutionizing the way we live and work. At Trigo, our mission is to create innovative AI solutions that transform grocery shopping as we know it. Our technology turns the daily task of shopping for food into a delightful and seamless experience. Just as important, it improves business efficiency for retailers by delivering data-driven and cost-cutting store operations. This honor reinforces our commitment to advancing the field of AI and pushing the boundaries of what is possible. It inspires us to imagine an even more innovative future of retail.

To my team: this recognition would not have been possible without your incredible work, dedication, and expertise. Together, we have developed groundbreaking technology. Thank you for your passion, talent, and unwavering commitment to our shared vision. We are all proud of what we have accomplished together, and I can’t wait to see where our journey takes us next.

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Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.

In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.

Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:

EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes

EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits

EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:

Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.

We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.

Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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