Our mission is to accelerate the digitization of store spaces

Trigo is a technology company that builds AI-powered infrastructure for retail stores. The world’s leading retailers use our system to provide frictionless shopping and automate operations.

The future is Trigo

We enable brick-and-mortar grocery retailers to integrate the efficiencies and insights of digital commerce into the physical world.

Using the data collected by our systems, retailers can delight consumers, reformulate operations, and remodel marketing by feeding new insights into their core capabilities.

Trigo-powered stores enable retailers to reduce costs, base business decisions on an unbiased view of what's happening in-store, improve customer experience, cultivate nimble logistics, and open up new pathways to profitable growth.

We are building for the long term and we’re led by a team of passionate professionals

Our leadership team

Michael Gabay

Co-Founder, Chief Executive Officer

Over 15 years of experience leading technology development groups, and managing dozens of cutting- edge, multidisciplinary research projects in the intelligence corps of the Israeli Defense Forces.

Daniel Gabay

Co-Founder, Chief Technology Officer

World-class researcher with many years of experience managing key scientific projects in the Israeli Defense Forces. Mastered the Talpiot program gaining various degrees in Math and Physics.

Nina Manor

VP Human Resources

Over a decade of HR leadership experience, helping startups transition from early stage to acquisition. Holds a Bachelor’s degree in Psychology from the Hebrew University of Jerusalem and a Master’s degree in Organizational Development Consulting from Bar Ilan University.

Amir Nebenzhal

Chief Financial Officer

Eighteen years of experience in the infrastructure & energy sectors as a corporate executive and investment banker in the US and Israel. Most recently served as a senior executive and member of the leadership team at Noble Energy. MBA from Yale.

Guy Yair


Over 25 years of experience in top executive leadership roles and heading business teams and initiatives across industries. Most recently served as the President of EMEA & APJ at Stratasys and before that, as CEO of Jacada. MBA from Recanati Business School, Tel Aviv University.

Jonathan Zanger


Brings extensive experience from top managerial roles in the 8200-unit, leading hundreds of R&D experts to solve complex technological problems. Jonathan holds both an MSc in Computer Science and MBA from MIT and is an alum of the Talpiot program with a BSc in Computer Science and Physics.

Erez Arbel

Chief Product Officer

Served in the intelligence corps of the Israeli Defense Forces as a leader of special projects. Extensive experience working at Cyvera (acquired by Palo Alto Networks). BSc in Industrial and Management Engineering.

Muki Bourla

Chief Operations Officer

Over 20 years of operational and business leadership experience in large international companies, leading sweeping multidisciplinary projects and system integration programs. Most recently served as COO of Ceragon Networks and prior to that held key roles at Ericsson. Earned a BSc an MBA from Ben-Gurion University.

Oren Knobel

Chief Legal Officer

Over 20 years of experience representing companies and investors in high-tech, most recently served as a partner and head of the high-tech department at a prestigious law firm, before joining Trigo, but has been an outside advisor for Trigo since day 1. LL.B from the Tel Aviv University School of Law and LL.M from the Boston University School of Law.

Security and compliance - a core principle

Our technology focuses on making the shopping experience 100 percent secure. We protect shoppers’ privacy and we’re fully compliant with data protection by design controls.

Extensive security

We are laser-focused on strengthening our infrastructure and are backed by world-class security routines and professionals.
Security at Trigo

Privacy by design

Trigo has a cross-functional team to verify that current and future products and services are designed, developed, and deployed with privacy by design controls.

Our offices are home to a diverse group of professionals in Israel, USA, Germany, UK, Netherlands, Australia, and Nordics.


Trigo founded




Global offices


Capital raised