CEO Announcement: Trigo arrives in France with new 100% autonomous store

Michael Gabay

Michael Gabay

Chief Executive Officer

3 May 2023

I am excited to announce Trigo’s arrival in France. Our newest partner, Auchan, just launched the latest Trigo-powered store at their corporate headquarters near Paris. From this advantageous location at the heart of Auchan’s innovation complex, Trigo will go on to advance France’s smart store revolution.

In Auchan, we found partners who share our commitment to innovation and delivering superior in-store experiences. The new store, named Auchan Go le Lab, will, as its name suggests, serve as a hub of research and innovation for the Auchan team. From this launchpad, our partnership will continue to grow and innovate. Auchan is a valuable partner not only because it prioritizes innovation, but because its stores span the entire food retail spectrum, from hypermarkets and supermarkets to convenience stores. As the only tech partner with proven abilities to retrofit and transform large-format stores into smart, autonomous stores, we see great opportunities ahead.

Another exciting milestone, Auchan Go le Lab is the first store featuring a contactless tap-and-go experience where shoppers can tap their credit or debit card at the entrance gate. Previously, shoppers in Trigo-powered stores would download a retailer’s app or scan a QR code to enter the store. This innovation takes payment options to the next level, making shopping even more intuitive and convenient for a broad range of customers. 




Frequently asked questions

What is Trigo?

Trigo is a computer vision AI company working with global retail and logistics clients tackling their everyday challenges, including Loss Prevention, Theft, Store Management, Customer and Employee Experience, and more.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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