Hybrid autonomous REWE store in central Berlin

Michael Gabay

Chief Executive Officer

9 November 2022

I am excited to announce that we are live with the latest Trigo-powered store with REWE in the central Berlin neighborhood, Prenzlauer Berg. This neighborhood is known as one of Berlin’s rapidly growing districts, filled with many attractions that create a unique mix of day and nightlife, making it a must-visit destination for tourists traveling to Germany’s capital.

Following the success of REWE’s first store in Cologne, this Berlin location is nearly double the size at around 400 square meters and showcases many exciting use cases for autonomous store tech. This larger store provides a true supermarket experience for ‘Pick&Go’ shoppers, supporting additional offerings, such as promotional baskets, bulk items like beer crates, and non-food products, such as pans, kitchen utensils, and toiletries.

We worked closely with REWE to integrate with IoT devices to provide ‘Pick&Go’ shoppers with the full REWE shopping experience. The Berlin store will feature a smart scale that enables frictionless checkout shoppers to buy produce by weight for the first time in REWE’s autonomous stores. In a first for Trigo – this store will support bottle recycling deposit machines, for which, together with our partners at REWE, we developed a solution specific to the hybrid model to differentiate between traditional and ‘Pick&Go’ shoppers.

Most importantly, this store marks a technological and commercial milestone for Trigo – it boasts the largest number of SKUs in a store we have opened yet. One of the key challenges in building increasingly larger stores is to support significantly more SKUs. At an impressive 10,000 SKUs, the REWE Berlin store demonstrates our significant progress in building increasingly larger stores.

Michael.

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Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.

In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.

Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:

EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes

EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits

EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:

Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.

We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.

Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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