Tesco to open three more GetGo stores with new hybrid format

Michael Gabay

Chief Executive Officer

1 November 2022

I am excited to announce that we are opening another Trigo-powered store with Tesco in central London on Chiswell Street. Known as one of London’s economic centers, filled with young professionals, and only a short walk from the East London Tech City, Chiswell Street serves as a strategic choice for Tesco’s second autonomous store.

What’s exciting about the Chiswell store is that, similar to the High Holborn store, it is in a high-traffic area filled with on-the-go shoppers who are ideal candidates for frictionless shopping. Building off the experience from previous stores, user research, and testing, Tesco and Trigo wanted an additional way to provide its on-the-go demographic with the best shopping experience, so this location will be Tesco’s first hybrid autonomous store in London.

This store marks an important milestone for Trigo, as it is the first of several autonomous Tesco Express locations that will open in the upcoming months in the Fulham Reach neighborhood in London and the first ever announced autonomous store in Birmingham, UK adjacent to the Aston University campus. The expansion into additional stores is the culmination of the success of the pilot in Welwyn Garden City and the fully autonomous store on High Holborn in London. It is also a testament to the strong partnership between Trigo and Tesco, whose commitment to creating the best customer experience through innovation has constantly pushed the boundaries of Trigo’s technology towards new solutions and products that set the standard for autonomous store technology.

I have spoken a lot about how 2021 was the year that frictionless checkout was put on the map and how this year will only build upon this momentum. With the expansion of additional Tesco stores, as well as our growing StoreOS™ suite of products, autonomous store technology is showing its true value and is solidifying its place in the future of retail.

Michael.

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Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.

In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.

Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:

EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes

EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits

EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:

Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.

We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.

Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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