Tesco to open three more GetGo stores with new hybrid format
I am excited to announce that we are opening another Trigo-powered store with Tesco in central London on Chiswell Street. Known as one of London’s economic centers, filled with young professionals, and only a short walk from the East London Tech City, Chiswell Street serves as a strategic choice for Tesco’s second autonomous store.
What’s exciting about the Chiswell store is that, similar to the High Holborn store, it is in a high-traffic area filled with on-the-go shoppers who are ideal candidates for frictionless shopping. Building off the experience from previous stores, user research, and testing, Tesco and Trigo wanted an additional way to provide its on-the-go demographic with the best shopping experience, so this location will be Tesco’s first hybrid autonomous store in London.
This store marks an important milestone for Trigo, as it is the first of several autonomous Tesco Express locations that will open in the upcoming months in the Fulham Reach neighborhood in London and the first ever announced autonomous store in Birmingham, UK adjacent to the Aston University campus. The expansion into additional stores is the culmination of the success of the pilot in Welwyn Garden City and the fully autonomous store on High Holborn in London. It is also a testament to the strong partnership between Trigo and Tesco, whose commitment to creating the best customer experience through innovation has constantly pushed the boundaries of Trigo’s technology towards new solutions and products that set the standard for autonomous store technology.
I have spoken a lot about how 2021 was the year that frictionless checkout was put on the map and how this year will only build upon this momentum. With the expansion of additional Tesco stores, as well as our growing StoreOS™ suite of products, autonomous store technology is showing its true value and is solidifying its place in the future of retail.