CEO Announcement: Our Latest REWE Store Is Trigo’s Most Ambitious Project Yet

Michael Gabay

Michael Gabay

14 March 2023

I am very happy to announce the opening of REWE’s fourth Trigo-powered hybrid autonomous store in the central Sülz neighborhood of Cologne, Germany. It is our second joint store in Cologne and our most ambitious project to date. At nearly 600 square meters, this is the largest Trigo-powered smart store It features a diverse product line, with around 13,000 stock keeping units (SKU’s).

REWE’s and Trigo’s strong collaboration, the earned joint experience, and the trust cultivated between our teams have made it possible to embark on this ambitious project. Despite the sheer scale of it, it was one of our fastest-installed stores to date. We had a unique opportunity here. As the store was marked for renovation, our teams were able to take an active part in the redesign of REWE’s store of the future. Located near REWE’s headquarters and outfitted with the infrastructure to support future product roadmap, it is well-positioned to help push retail innovation further. 

Size does matter. It is the size and product diversity of supermarkets and hypermarkets that intensify the challenge of transforming them into fully autonomous stores. In a sea of innovative retail approaches, computer vision is the only technology successfully proven to support large-scale store automation and provide the tech infrastructure and rich data to go beyond frictionless checkout and digitize the entire store operation. Trigo is the only tech partner to focus on the supermarket and hypermarket formats and lead the market in terms of accuracy and speed. This is a meaningful milestone for Trigo, as we continue to tackle the big store barrier with the partnership of forward-thinking retailers such as REWE. Already capable of deploying 1,500 square meter stores, we are planning to open a 2,500 square meter store by the end of the year.



Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.


In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.


Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:


Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.


We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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