CEO Announcement: Our Latest REWE Store Is Trigo’s Most Ambitious Project Yet

Michael Gabay

Michael Gabay

14 March 2023

I am very happy to announce the opening of REWE’s fourth Trigo-powered hybrid autonomous store in the central Sülz neighborhood of Cologne, Germany. It is our second joint store in Cologne and our most ambitious project to date. At nearly 600 square meters, this is the largest Trigo-powered smart store It features a diverse product line, with around 13,000 stock keeping units (SKU’s).

REWE’s and Trigo’s strong collaboration, the earned joint experience, and the trust cultivated between our teams have made it possible to embark on this ambitious project. Despite the sheer scale of it, it was one of our fastest-installed stores to date. We had a unique opportunity here. As the store was marked for renovation, our teams were able to take an active part in the redesign of REWE’s store of the future. Located near REWE’s headquarters and outfitted with the infrastructure to support future product roadmap, it is well-positioned to help push retail innovation further. 

Size does matter. It is the size and product diversity of supermarkets and hypermarkets that intensify the challenge of transforming them into fully autonomous stores. In a sea of innovative retail approaches, computer vision is the only technology successfully proven to support large-scale store automation and provide the tech infrastructure and rich data to go beyond frictionless checkout and digitize the entire store operation. Trigo is the only tech partner to focus on the supermarket and hypermarket formats and lead the market in terms of accuracy and speed. This is a meaningful milestone for Trigo, as we continue to tackle the big store barrier with the partnership of forward-thinking retailers such as REWE. Already capable of deploying 1,500 square meter stores, we are planning to open a 2,500 square meter store by the end of the year.



Frequently asked questions

What is Trigo?

Trigo is a computer vision AI company working with global retail and logistics clients tackling their everyday challenges, including Loss Prevention, Theft, Store Management, Customer and Employee Experience, and more.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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