Announcement: First Hybrid Checkout-free Netto Supermarket in Central Munich

Michael Gabay

Michael Gabay

Chief Executive Officer

16 December 2021

I am thrilled to announce the opening of the first Trigo-powered store with Netto, of the EDEKA group, in Munich, Germany. One of the staples of local and loyal grocery shoppers in the residential area of the Schwabing West neighborhood, this Netto City store will bring Trigo’s hybrid, checkout-free solution to the discount shopping experience. The neighborhood, filled with students studying at the prestigious universities nearby, makes it the ideal place to open a frictionless store.

The Schwabing West location is another classic example of a Trigo-powered retrofitted store. The choice to move forward with the hybrid, checkout-free format also speaks to Netto’s commitment to innovation and customer experience. The hybrid checkout-free format doesn’t interfere with the discount shopping experience that customers are familiar with – they can still checkout with a traditional cashier and buy in bulk or by the crate.

Discount grocery retailers, like Netto, are always striving for efficiency. Frictionless checkout is especially important for discounters because their shoppers tend to face longer queues because of larger basket sizes, pushing discounters to innovate more to make the shopping experience faster and more efficient. 

This is also true for German-based retailers as a whole, who, despite some of the world’s strictest personal privacy laws, are among the top countries adopting frictionless checkout tech. We are proud of Netto and our other German-based retail partners who are leading this front, pushing the boundaries, and pioneering in this space.

Our relationship with Netto has not only been a professional one, but also a personal one. As one of our first retail partners, they have believed in our vision from the start and are committed to working together to take our technology to new heights. Through our partnership, we have been able to test and develop new offerings for our retailers such as age-restricted items and bulk buying options. This is significant for us at Trigo, but also for the future of the category, as it will facilitate our entry into new markets and grow our funnel of different store sizes and formats.



Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.


In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.


Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:


Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.


We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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