Announcement: First hybrid, autonomous REWE store in Cologne, Germany

Michael Gabay

Michael Gabay

Chief Executive Officer

26 October 2021

It is with great pleasure and excitement that I announce the opening of REWE’s first Trigo-powered hybrid autonomous store in Cologne, Germany.  Located near the Old Town, on one of the most popular shopping streets in Germany, the REWE store in Cologne will provide shoppers with the first hybrid autonomous store experience in all of Germany. Cologne is known for its openness and diverse population, making it the perfect place to open this first-of-its-kind store.

This hybrid autonomous store showcases another exciting way that Trigo’s technology can be implemented in a retrofitted store. Shoppers can easily walk in and enjoy the frictionless checkout experience, or shop as they always had with a cashier. REWE has been very open to trying the hybrid model, as they aspire to create the best experience for their customers by introducing digital retail to their stores. The commitment to the shopper experience was also actualized during the retrofit process, where REWE ensured that implementing Trigo’s tech behind the scenes didn’t affect the REWE experience shoppers know and love.

The German shopper is known for their meticulous and practical approach towards supermarkets and shopping and the German approach is to strive to create a modern, satisfying and streamlined grocery experience. REWE is committed to constantly improving the shopping experience, and a Trigo-powered store is a natural choice for their commitment to innovation, as it embodies the ‘seamless experience’ they were looking for.

The REWE store is also an important milestone in the implementation of computer vision-based technology, as Germany has one of the most stringent policies and standards for personal privacy in the world, so any company that leverages computer vision must be closely aligned with the local rules and regulations.

The close relationship built with the REWE team over the years is unparalleled. The mutual trust and open communication have enabled Trigo and REWE to bring the first seamless shopping experience to German shoppers, ever. We look forward to seeing the success of the hybrid model we have implemented with REWE, as well as to their openness to leveraging different shopping models in the future.



Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.


In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.


Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:


Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.


We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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