Announcement: First 100% autonomous store in the heart of the Netherlands

Michael Gabay

Michael Gabay

Chief Executive Officer

19 July 2022

I am excited to announce that we are opening a Trigo-powered store with Aldi Nord in Utrecht, the first of its kind in the Netherlands. Located in the heart of Utrecht, locals and visitors alike will be able to enjoy the world-famous Aldi Nord discount grocery shopping experience at this 100% autonomous store. The centrally located Lange Viestraat street, one of the busiest in all of the Netherlands, and the large, tech-savvy student population, make this Aldi Nord store in Utrecht the perfect home for the first autonomous store in the Netherlands.

As Aldi Nord’s flagship frictionless checkout store, they wanted to put the power of the technology on display by choosing the 100% autonomous format. This is a reflection of Aldi Nord’s deep commitment to innovation and understanding of the value of technology in the physical store space. As the retail world moves towards more immersive and seamless in-store experiences, fully autonomous stores are becoming the obvious choice in this evolution.

One of the special things about working with Aldi Nord is the emphasis on maintaining the shopping experience that brings customers around the world to their store every day. Aldi Nord’s brand is synonymous with an easy and pleasant shopping experience at a good price point, so maintaining its unique offerings was central to transforming this autonomous store. For example, one of the parts of the Aldi Nord discount grocery experience that customers look forward to is the steep bargain items located in baskets. We worked closely together with Aldi Nord’s project and innovation teams to support this technological solution for the first time, aligning with Trigo and Aldi Nord’s mutual goal of transforming a store while maintaining the brand’s iconic experience.

Last, but certainly not least, this Aldi Nord store in Utrecht marks an important milestone in Trigo’s technological evolution, as it is our biggest store open to the public. At over 4,000 sq. ft., this Aldi Nord store is a great example of how our technology is being used in increasingly larger spaces and formats. With its size, unique use cases, and 100% autonomous format, this store is a major step in our vision as we continue to improve and expand to additional stores, formats, and markets around the world.

Michael.

LEARN MORE

Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.

 

In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.

 

Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

Talk to an expert

What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:

 

EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes

 

EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits

 

EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

Talk to an expert

What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:

 

Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

Talk to an expert

How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.

 

We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

Talk to an expert

What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.

 

Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

Talk to an expert

Discover related articles

  • ARTICLES
  • CUSTOMER STORIES
A look at Netto Regensburg

Netto and Trigo open smart supermarket featuring real-time receipts

As a retail tech provider, Trigo relies on strong partnerships with visionary retailers. When we build such rewarding...

Daniel Gabay

Daniel GabayChief Executive Officer

Illustration of real-time receipts

Real-time Receipts: a Defining Moment for Autonomous Stores

We recently unveiled Trigo’s real-time receipt product, EasyOut® Station, after rigorous testing with leading Tier-1 retailers. Shoppers in...

Guy YairChief Business Officer

Tech Adoption Challenge in Retail Innovation

Overcoming the Tech Adoption Challenge in Retail Innovation

The landscape of physical retail is in constant flux, shaped and reshaped by emerging technology. Traditional retailers are...

Michael Gabay

Michael GabayChief Executive Officer

View all
Etisalat's Trigo and Amdocs-powered store in Dubai

Etisalat Dubai

Read story

Netto Regensberg

Read story
Auchan Go Warsaw

Auchan Warsaw

Read story
View all