Announcement: 100% Autonomous Tesco Express Grocery Store in Central London

Michael Gabay

Michael Gabay

Chief Executive Officer

19 October 2021

It is with great pride and excitement that I announce the opening of our second Trigo-powered store with Tesco on London’s High Holborn street. In the heart of London, the High Holborn store is within walking distance of some of London’s most famous neighbourhoods and attractions, meaning that people from all over the world will be able to see and visit what we have built. It is incredible looking back to 2018, when all of this was a dream that many said was unrealistic or even impossible at the time, to now, when the dream has taken form with one of the largest and best retailers in the world.

This store is the first of its kind in the world –  an existing store that was transformed into a completely autonomous, cashierless store. Customers will enter their local Tesco Express, with the layout they know and love, and easily shop and navigate throughout the store as usual. The only difference is an improved, seamless experience.

It is an exciting use case for how our technology doesn’t require a tailor-made, built-from-scratch store to be completely autonomous. Shoppers like to go to the store where they feel at home,  where they can effortlessly find the items they are looking for; an experience Tesco has already created by being very intuitive and shopper-friendly. By infusing our technology into the existing store, shoppers don’t lose the familiar feeling they have when visiting the store, they simply have a quicker, modern, more efficient experience.

Our EasyOut™ solution addresses the number one pain point when shopping, the bottleneck in the physical shopping experience – long checkout lines. By solving this, we are helping grocery retailers like Tesco unlock this bottleneck and allow shoppers to flow freely through the store, increasing the potential for more sales and higher brand loyalty.

This Tesco store is a product of many years of very intense collaboration and hard work. A lot of creative minds worked together, between Tesco and our own stellar talent, bringing operations, computer vision specialists, and store experts together to create this successful endeavor.  There were a lot of important takeaways from the launching of this store. This will help dictate the path for the rollout of additional autonomous stores and Tesco’s thousands of stores lend incredible scale potential for Trigo and Tesco to reimagine the grocery store experience for all of its shoppers.

Thank you to everyone who made this possible.



Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.


In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.


Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:


Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.


We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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