CEO announcement: A Trigo-Powered 100% Autonomous Telecom Store Opens in Dubai

Michael Gabay

Michael Gabay

Chief Executive Officer

21 November 2023

I am happy to announce the opening of the Trigo-powered Etisalat by e& store in Dubai. This new store represents three “firsts” for our company: Our first Telecom store, our first foray into the vibrant and innovative Dubai market, and the first store to open as part of our partnership with leading software provider Amdocs. I consider it a milestone in Trigo’s journey towards redefining retail experiences, representing our pioneering venture into the dynamic world of telecom retail.

Our collaboration with Amdocs has been instrumental in realizing this cutting-edge shopping experience, and our combined expertise results in a revolutionary retail experience that will set new industry standards. 

Trigo cut its teeth in grocery retail, an incredibly complex and diverse use case and a testament to our technological strength. While we remain committed to revolutionizing grocery retail, where the pains of inefficient operations are perhaps the most critical, it is amazing to be able to apply our tech to such a unique, state-of-the-art experience.

Etisalat by e&, the largest service provider in the United Arab Emirates, is at the forefront of innovative retail experiences, and this new store embodies the spirit of innovation and forward-thinking that defines both Trigo and Amdocs. This project demonstrates the power of collaboration and the boundless potential of retail technology. I look forward to witnessing the transformative impact of this venture and anticipate a future where Trigo’s innovation is synonymous with revolutionizing retail across diverse sectors.


Frequently asked questions

What is Trigo?

Trigo is a computer vision AI company working with global retail and logistics clients tackling their everyday challenges, including Loss Prevention, Theft, Store Management, Customer and Employee Experience, and more.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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