Trigo raises $100M to accelerate expansion, larger stores, and continue building StoreOS™

Michael Gabay

Michael Gabay

Chief Executive Officer

26 October 2022

With great pride and excitement, I announce that Trigo has raised $100M, reaching a total of $204M raised to date. The investment was led by Singapore state investment firm Temasek (TEM.UL), and 83North. New strategic investors include SAP and existing investors joined the round, including Hetz Ventures, Red Dot Capital Partners, Vertex Ventures, Viola, and supermarket giant REWE Group, one of the world’s leading retailers.

Over the past five years, we have built a pioneering store digitalization platform that has been deployed in major cities, achieving impressive results with some of the most premium clients in the industry. Looking forward, we will dedicate the capital raised to build upon this success and focus on three core initiatives: expanding our autonomous retail platform, building increasingly larger stores, and executing a pipeline of contracted stores around the world.

Extensive global deployment of autonomous stores

To further solidify Trigo’s place as a category leader, we will emphasize in-store operations by honing and strengthening our deployment capabilities, time to deployment, and shortening the overall time to launch. We will also expand our capacity to retrofit additional stores and accelerate an extensive expansion in the EU and US. Bolstering these operational processes will enable us to further support our retailers’ ambitious goals and timelines to open multiple stores across geographies at scale and in parallel.

Build increasingly larger stores

Our vast experience opening stores with multiple retailers in tandem is driving our efforts moving forward to support increasingly larger autonomous stores. We will invest in transforming in-store business and excelling in big, urban formats, bringing frictionless checkout and digitized operations not only for on-the-go formats but also for larger and more extensive shopping formats. One of the drivers of our success has been the quality of our system with our industry-leading accuracy. Leveraging the addition of our strategic investor SAP, we will reinforce our system’s infrastructure to integrate stores with the full range of Trigo’s StoreOS™ products, giving retailers the advantage of diversifying and scaling autonomous stores across formats.

Expand our autonomous retail platform

We are doubling down on improving grocery retailers’ efficiency for in-store operations, helping them future-proof their businesses and address current challenges due to major shifts in global macroeconomics. Trigo’s technology has reached a level of maturity and development that allows us to build upon its core infrastructure and unlock new products and capabilities. We will leverage the sensing infrastructure and the computer vision-powered 3D engine we have built and invested in over the past five years. Our focus will be on the further development of our StoreOS™ system to include additional products and capabilities such as predictive inventory management, pricing optimization, security and fraud prevention, planogram compliance, and event-driven marketing.

It’s all about the team

Finally, I want to thank everyone who has been a part of the Trigo journey over the last five years. I have personally seen how our teams have embraced the challenge, putting in long nights, and showing incredible dedication and collaboration toward our shared goal. More than anything, throughout our journey, every individual has remained humble in our achievements – they are driven by their genuine commitment and belief in our mission. May we stay humble yet proud of our accomplishments, and continue to work together toward our goal of building the most advanced autonomous store technology in the world.



Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.


In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.


Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:


EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes


EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits


EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:


Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.


We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.


Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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