Trigo Partners with Europe’s Largest Grocers to Open Throughout Europe

Jenya Beilin

Chief Operations Officer

16 November 2021

Tesco, Aldi and Rewe Challenge Amazon with Trigo’s EasyOut™ seamless checkout Solution 

Europe’s biggest grocery retailers have gone live with autonomous stores with the Trigo EasyOut™ technology in central locations, in full operation and are currently open to the general public. 

These new stores allow customers to walk into the shop, select their items, and simply leave the store – without having to queue at the checkout lane or scan any items – in true ‘Trigo’ seamless style. 

Trigo’s solution is helping household grocery names across Europe compete effectively with Amazon Go’s model. 

The first of its kind, German discounter ALDI North –the largest grocery retailer in Europe and in the top 5 globally — with thousands of stores across Germany and Europe, trialed the Trigo solution at the beginning of October, preparing for what will be its first autonomous store in store in Utrecht, The Netherlands. 

Tesco, the UK’s largest grocery retailer, launched its first autonomous facility – powered by Trigo – in its flagship cashless store, the Tesco Express, High Holborn in central London, for commuters on the go, to enjoy a speedy and efficient shopping experience.  

Germany’s giant grocery chain REWE opened  a hybrid cashier-less store in Cologne opened its doors to customers in October with a frictionless checkout facility for those in need of a speedy shopping experience. 

Whilst Amazon might have pioneered Just Walk Out technology, it is being challenged by European retailers who can retrofit thousands of existing stores relatively quickly and inexpensively using Trigo’s solution. 

Leaning on the reliability of the trustworthiness of established grocery brands such as Aldi, REWE and Tesco, together with the convenience of autonomous checkout – customers will be spoilt for choice while gaining a superior shopping experience. 

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Frequently asked questions

What is Trigo?

Trigo is a computer vision company. We leverage input from vision and weight sensors to create a digital twin of your brick-and-mortar store.

 

In it, we capture and analyze in-store journeys to enable frictionless checkout experiences and deliver insights that help you optimize store operations and drive revenue. Our technology is deployed across global retail leaders, including Tesco, Rewe, Aldi, the Edeka group, Auchan, and Wakefern.

 

Trigo is the only store automation provider to fully retrofit existing stores. Our solution is designed to support stores of all sizes, convenience to hypermarket, plus unlimited SKUs, and we do it with the highest level of accuracy, 99%. Trigo is also the first to deliver real-time receipts so your shoppers can review their baskets before they leave the store.

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What is your product?

Trigo’s EasyOut® offers your shoppers a variety of completely seamless checkout experiences: Shoppers walk into the store, pick up their products, and walk out without needing to stop at the till. We offer 3 EasyOut® experiences:

 

EasyOut® Tap To checkout, shoppers can simply tap a card or digital wallet at the door and receive their receipt in minutes

 

EasyOut® App Shoppers scan the retailer’s app to enjoy special offers and loyalty program benefits

 

EasyOut® Station Trigo-powered real-time self-checkout to pay cash or credit

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What are the costs and when will I see ROI?

Our pricing is dependent on factors such as store size. The pricing scheme is based on a one-time fee covering hardware cost, plus an ongoing monthly software fee. Retailers who partner with Trigo achieve ROI within 2-3 years based on the following revenue and cost-cutting streams:

 

Increased CLV, workforce optimization, reduced shrink, fewer out-of-stock incidents, better product range, and less waste and more.

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How long does it take to retrofit a store?

Trigo’s installation and implementation process typically takes a few weeks and is dependent on factors such as store size and the number of SKUs. The process involves planning, installation of sensors, software deployment, and beta testing.

 

We will train your contractors and hardware specialists, configure and deploy our system, and provide a dashboard to track system performance and insights. Hardware installation is carried out outside of store operating hours.

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What about privacy?

Trigo adheres to the strictest privacy rules and regulations and has been vetted numerous times by GDPR privacy experts.

 

Our solution contains various privacy-by-design measures. We do not collect or retain any direct identifiers. We blur the faces of all persons captured in images that are uploaded to the cloud. We use industry-standard encryption measures.

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