The Phygital Revolution Goes Grocery Shopping
The SMART store is here. Now, retailers must choose their innovation tactics.
The grocery store is at a moment of accelerated change. The industry has become intensely competitive, with players fighting in both the physical and digital arenas. Shopper behaviors and expectations are changing more rapidly than ever, fueled by eCommerce standards and a fluctuating economy. To stay ahead, retailers must deliver a truly frictionless shopping experience.
This eBook provides an overview of the 5 paths to go from traditional retail to the phygital experience of the future.
In this eBook, you’ll find actionable information on:
- The value proposition of smart stores
- Pros and cons of the 4 most popular store automation technologies
- Micro stores, stores within a store, and retrofit vs. new build-outs: which approach is the right for your business?