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Seasonal promotion spikes now happen every day, as stay-at-home shoppers and social distancing mean grocers must meet the demand for digital orders, modernize and boost their delivery logistics, while simultaneously limiting the number of shoppers allowed into their stores at any one time. This is the new normal, and grocers who successfully adapt could take advantage of a boom in demand. A number of macro forces are driving this: generational change, urbanization, and the rise of mobile technology and e-commerce are gathering pace, along with the growing demand for convenience and speed.

We at Trigo have already retrofitted existing stores, with more on the way, and we’re continuing to build out our technology. The following thoughts are based on our real-world experience of deploying our technology together with our partners.

Since Amazon acquired Whole Foods in 2017 and later introduced Amazon Go in 2018, the grocery industry has been faced with a new challenge: What happens when the consumer expectations of speed, convenience, and safety also extend to physical retail experience? There are times when ordering online simply doesn’t work. For example, if commuters are on their way to or from work, or on their lunch breaks, it’s simpler to just walk into a store, grab something and leave. There are also times where the tactile aspects of grocery shopping prevail: the smell of fresh food, the look of a prime cut of meat, or the touch and feel of produce — these are visceral experiences that are hard to match online, and so it should be.

And while eCommerce is growing, the overwhelming number of grocery shopping around the world is still done physically in the store (some 95%). Physical grocery retail isn’t going anywhere soon. And even after our pandemic-induced, socially-distanced world goes back to some semblance of normality, buying groceries physically will still need to be safe, convenient, and quick. Widespread adoption of checkout-free grocery retail then becomes a matter of when, not if.

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• Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer.